The early 1970’s marked the beginning of the way Oregonians (and the rest of America) saw their environment. Change was brewing, not just regarding the environment, but also on numerous political and social issues around that time. Vietnam War protests were heating up and becoming more violent. Cigarette advertising was banned from Television. Woodsy the Owl joined Smokey the Bear at the US Forest Service. Not only were we reminded that only we could prevent forest fires, but we should also give a hoot and not pollute.
Tom McCall was the Governor of Oregon at the time and was pushing his message about the environment. The “bottle bill” was enacted, SOLV was in it’s infancy, and the Willamette River was being cleaned up after decades of being treated as a sewage dump. Continue reading